For ShowRunner customers
Messaging and Telephone Consumer Compliance Terms
- Version
- 2.0
- Effective
- August 15, 2026
- Last updated
- July 26, 2026
These Messaging and Telephone Consumer Compliance Terms (these Messaging Terms) govern use of the SMS, MMS and email sending features of the ShowRunner service (the Messaging Services) operated by ShowRunner LLC (ShowRunner). They apply to the subscribing business (Customer, you) and to every Authorized User.
These Messaging Terms are incorporated into the Terms of Service and are read together with the Acceptable Use Policy. A breach of either document is a breach of the Terms.
1.1. Scope
These Messaging Terms apply to every message sent through the Messaging Services: SMS and MMS sent through ShowRunner's Twilio sub-accounts, email sent through Resend, and email sent through a Gmail account you connect. They apply whether the message is sent by you, by an Authorized User, by an automation you configure, or by a third party acting on your behalf.
Capitalized terms not defined here have the meanings given in the Terms of Service and the Acceptable Use Policy. Guest means a person who registers for or attends one of your seminars, or who otherwise appears in your Contact Data. Registration Page means a public page hosted by the Service through which a Guest registers and may give consent.
These Messaging Terms state your minimum contractual obligations. They are not legal advice and are not a complete statement of the law that applies to your messaging. Federal law, state telemarketing and mini-TCPA statutes, state consumer-protection law, carrier rules and registry rules apply independently, and some are stricter than what is written here. Obtain your own legal advice.
2.2. Allocation of responsibility
For every message sent through the Messaging Services, you are the sender, the initiator and, where applicable, the telemarketer and the seller. ShowRunner provides software and connectivity and performs routine conveyance. ShowRunner does not select recipients, obtain consent, author or approve content, or make any determination that a message is lawful.
No feature, template, default configuration, checklist, sample consent language, help article or support response is legal advice or a representation that your use complies with any law, carrier rule or registry rule. Use of the Service does not guarantee compliance, and ShowRunner expressly disclaims liability for your non-compliance. You must not rely on the Service for compliance, and must not represent to any Guest, carrier, registry, regulator or court that ShowRunner obtained consent, verified consent, or approved your content.
ShowRunner provides compliance tooling as a convenience: two separate unchecked consent checkboxes on Registration Pages, an append-only consent ledger, automatic processing of STOP and other opt-out keywords through the inbound webhook, HELP responses, one-click email unsubscribe under RFC 8058, and an organization-wide email suppression list. These tools help you meet your obligations; they do not assume them. Their availability, your correct configuration of them, and their correct operation are not conditions of your compliance duties. If a tool is unavailable or misconfigured, you remain responsible for what you sent.
| Obligation | Customer | ShowRunner |
|---|---|---|
| Obtaining prior express written consent | Sole responsibility, including the wording, placement and lawfulness of the consent | Provides the checkbox mechanism only; makes no determination that consent is valid |
| Keeping and producing consent records | Retains proof for 5 years; produces to ShowRunner within 3 business days of request | Maintains the append-only ledger during the subscription term; no archival duty after termination |
| Message content, claims and disclosures | Sole author; responsible for identification, opt-out notice, frequency and rate disclosures, and all health claims | Transmits content as submitted; may block or filter but does not review or approve |
| A2P 10DLC registration accuracy | Warrants every fact, URL and sample message submitted; indemnifies for inaccurate submissions | Submits what you supply; does not verify it and does not control approval |
| Processing STOP and other opt-outs | Must honor every revocation however received, including by voice, email, in person, or in a reply that is not a keyword | Automatically processes standard opt-out keywords on the inbound webhook and suppresses further sends |
| Carrier fees, fines and penalties | Bears all carrier, aggregator and registry charges attributable to your sending, including passed-through fines | Invoices pass-through amounts; does not absorb them |
| Deliverability, throughput and approval | Accepts that these are carrier and registry decisions and plans campaigns accordingly | No guarantee of delivery, speed, throughput, number approval or campaign approval |
3.3. Consent for SMS and MMS
You must obtain prior express written consent, as defined at 47 C.F.R. § 64.1200(f)(9), from each Guest before sending any marketing or advertising SMS or MMS to that Guest's telephone number. You must obtain it before the first message, not after, and you must be able to prove it.
Required elements
Consent must satisfy every one of the following. They are cumulative; a defect in any one means you do not have consent.
- It is in writing and bears the Guest's signature. An electronic signature valid under the E-SIGN Act, including an affirmative click or check of a box the Guest completed themselves, satisfies this.
- It clearly and conspicuously authorizes marketing or advertising text messages, and discloses that messages may be sent using an automatic telephone dialing system or comparable automated technology.
- It identifies the telephone number to which messages may be sent, being the number the Guest supplied.
- It specifically identifies you, by the legal or trade name the Guest will recognize, as the single business authorized to send. Consent must not run to a category of businesses, to marketing partners, to affiliates, or to any party not named on the form the Guest completed.
- It states clearly and conspicuously that consent is not a condition of purchase, registration, attendance, treatment or receipt of any good or service, and your form must in fact allow a Guest to register without consenting.
- It is captured by an affirmative act. The consent checkbox must be unchecked by default, separate from any other agreement or checkbox including terms acceptance and email consent, and must not be pre-selected, bundled, inferred from continued use, or obtained through a design that obscures the choice.
- The verbatim consent language is displayed adjacent to the checkbox, is legible, and includes or links to your privacy policy and messaging disclosures.
The Service's Registration Pages present two separate unchecked checkboxes, one for SMS and one for email, and record the verbatim text shown. You must not remove, reword, pre-check, hide, bundle or bypass these controls, and must not collect telephone numbers for messaging through any process that does not meet the requirements above.
Single-seller consent is a contractual requirement
The FCC's one-to-one consent rule was vacated by the Eleventh Circuit in Insurance Marketing Coalition v. FCC on January 24, 2025 and is not currently in force. ShowRunner nonetheless requires single-seller, specifically-identified consent as a matter of contract, for two reasons: it is the practice that best survives scrutiny in litigation, and it matches what carriers and the registry expect to see when they audit a campaign. This requirement applies regardless of the state of federal rulemaking.
Consent is personal and non-transferable
Consent applies only to you, and only to the use the Guest agreed to. It cannot be bought, sold, rented, exchanged, assigned or transferred, and does not pass with a list, a lead file, a franchise, a partnership or an acquisition of assets alone. You must not send on behalf of, or in the name of, any business other than the one identified in the consent and registered on your 10DLC brand.
Scope, staleness and reassignment
- Consent to receive seminar invitations does not authorize messages promoting a different business, treatment category, location or third-party offer.
- Do not message a number using consent obtained more than 18 months earlier unless the Guest has engaged with you in the interim. Re-permission the contact instead.
- Check numbers against a reassigned-numbers resource before messaging any number you have not successfully messaged in the preceding six months, and remove numbers reported as reassigned.
- Transactional messages a Guest requested, such as a registration confirmation or a reminder for a seminar the Guest signed up for, may rely on the Guest's request, but must still identify you and honor opt-outs. Adding promotional content makes the whole message marketing.
- Obtain separate consent before any prerecorded or artificial-voice call and before using an autodialer for voice calls. These Messaging Terms address text and email; voice campaigns carry requirements you must satisfy independently.
4.4. Consent records
In TCPA litigation the defendant bears the burden of proving consent. Records are the entire defense. You must maintain records sufficient to prove, for each telephone number and email address you message, that valid consent was obtained.
Required fields
For each consent, your records must capture at least:
- The date and time of consent, to the second, with the time zone or as a UTC timestamp.
- The IP address from which the consent was submitted, and the user-agent string of the submitting device where available.
- The URL of the Registration Page or form, or a description and retained copy of the offline form or call script used.
- The verbatim consent language displayed to the Guest at the moment of consent, including the disclosures required by section 3, exactly as shown.
- The identity of the person consenting, including the name and the telephone number or email address to which consent applies.
- The channel or channels consented to, recorded separately for SMS and email.
- Any later change to the consent state, including revocation, the method and wording of the revocation, and the time it was applied.
Retention
You must retain consent records for five years after the later of the date consent is revoked and the date your relationship with the Guest ends. This exceeds the four-year federal limitations period on purpose, and matches what carriers and aggregators ask for on audit.
The Service maintains an append-only consent ledger recording consents captured through Registration Pages and opt-outs processed through the Messaging Services, and you may export it at any time. The ledger is a tool, not your archive: ShowRunner does not undertake to retain it beyond your subscription term or beyond the retention periods in the Data Processing Addendum, and it does not contain consents you collected outside the Service. Maintain your own retained copy, and export the ledger before termination.
Production on request
You must also preserve relevant records, and suspend any routine deletion affecting them, as soon as you become aware of a complaint, demand letter, claim, investigation or litigation relating to your messaging, and must notify legal@showrunnercrm.com within five business days of becoming aware of any such matter that names or implicates ShowRunner or the Service.
5.5. Revocation of consent and opt-outs
A Guest may revoke consent at any time and by any reasonable method. You must not require a particular word, channel, form, telephone call, login or other exclusive method, and must not treat a revocation as ineffective because it did not use your preferred mechanism.
Treat each of the following as an effective revocation when sent in reply to a text message, and treat comparable words the same way: stop, quit, end, revoke, opt out, cancel and unsubscribe, in any capitalization, with or without surrounding punctuation. A reply a reasonable person would understand as a request to stop, such as leave me alone or take me off your list, is effective even though it contains no keyword.
Revocation received by any other channel is equally effective, including an email reply, a voicemail, a message to your office, a verbal request at a seminar, and a request made to your staff, agency or call center. You must have a process to capture those requests and record them in the Service promptly.
Timing
A revocation must be honored as soon as practicable and in no event later than 10 business days after receipt. Ten business days is a legal ceiling, not a target. ShowRunner processes standard opt-out keywords received through the Twilio inbound webhook automatically and effectively immediately, and email unsubscribes through RFC 8058 one-click and the unsubscribe link are written to an organization-wide suppression list on receipt. For any revocation ShowRunner does not see, including every revocation received offline or outside the Service, you must record the suppression yourself within one business day.
Scope of a revocation
A revocation applies to all marketing messages you send that Guest, on the channel used and, at minimum, on every channel where the Guest would reasonably understand the request to apply. Do not re-subscribe a Guest who has revoked, and do not contact a revoking Guest to ask them to reconsider, other than the single confirmation message described in section 6.
The FCC has adopted a requirement that an opt-out from one category of messages be treated as an opt-out from all marketing messages from that sender. Compliance is currently waived until January 31, 2027 under FCC Order DA 26-12, issued January 6, 2026. ShowRunner requires you to apply revoke-all treatment now as a matter of contract, and you must be operationally ready for the requirement to take effect on that date without further notice from ShowRunner.
Maintain an internal do-not-contact list, retain each entry for five years, and scrub every send against it. Deleting a contact record does not satisfy this, because a deleted record can be re-imported; the suppression entry must persist.
6.6. Message content and required disclosures
You are responsible for the content of every message. The following are required by the CTIA Messaging Principles and Best Practices (May 2023) and by carrier program requirements, and are contractual obligations here.
Sender identification
- Identify yourself by the name the Guest will recognize, matching the business name registered on your 10DLC brand, in the first message of every conversation and in every marketing message thereafter.
- Do not send from a number, sender name or domain that misrepresents who is sending, and do not use another business's name, an abbreviation a Guest would not recognize, or a generic sender identity.
- Where a seminar is hosted with another business, identify the business that obtained consent as the sender and describe the other business as a participant, not a co-sender.
Opt-out and help
- Include clear opt-out instructions in the first message of every campaign and in every subsequent marketing message. Standard wording is Reply STOP to unsubscribe.
- Support HELP and INFO on every campaign. The HELP response must identify you, describe the program, and give a contact method such as a support telephone number or email address.
- Send at most one confirmation message after an opt-out. It must confirm the opt-out, contain no marketing content, and not invite the Guest to opt back in beyond stating a neutral method of re-subscribing.
- Never disable, intercept, delay or reroute the opt-out and HELP handling provided by the Service.
Program disclosures
- Disclose expected message frequency at the point of consent, such as a stated number of messages per month or a statement that frequency varies, and do not materially exceed what you disclosed.
- Disclose that message and data rates may apply, at the point of consent and in the HELP response.
- Link to your privacy policy and messaging terms at the point of consent, at publicly accessible URLs that do not require a login.
- Send only within the hours permitted by federal and applicable state law, which for most marketing is 8:00 a.m. to 9:00 p.m. in the recipient's local time, and observe stricter state windows and holiday restrictions. You must determine the recipient's local time; an area code is not a reliable proxy.
- Do not send marketing to a number whose recipient has told you it is a shared or work device, or that it belongs to someone other than the consenting Guest.
Content restrictions, including the SHAFT categories, prohibited industries, deceptive content and the health-claim rules that apply to regenerative-medicine marketing, are in the Acceptable Use Policy and apply in full to every message.
7.7. A2P 10DLC brand and campaign registration
Application-to-person messaging over 10-digit long codes in the United States requires brand and campaign registration with The Campaign Registry before sending. ShowRunner provisions messaging through Twilio ISV sub-accounts and submits registration information to the registry on your behalf, using the information you supply.
Your accuracy warranty
You represent and warrant, on each submission and continuously thereafter, that every fact, document, URL and sample message supplied for brand or campaign vetting is complete, accurate and not misleading, and that you are authorized to register the business identified. This includes:
- The legal business name exactly as registered, the employer or tax identification number, and the registered business address.
- The entity type, industry classification, business website, and the identity, title and contact details of the authorized representative.
- The campaign use case, description, opt-in method description and sample messages, each accurately reflecting the messages you will actually send and how consent is actually obtained.
- Screenshots or descriptions of the consent flow, depicting your live Registration Page and consent language rather than a mock-up, a template or another business's flow.
- A publicly accessible privacy policy URL and a publicly accessible terms or messaging-disclosure URL for the registering business. Since June 30, 2026 Twilio requires both per registering business; a missing, broken, login-gated or non-matching URL produces registration errors 30933 and 30934 and blocks the campaign.
Notify ShowRunner within five business days of any change affecting a registration, including a change of legal name, address, tax identification number, website, authorized representative, use case, consent flow, or the content of the privacy policy or terms URLs, and re-register where the registry requires it.
Indemnity for registration inaccuracy
You will defend, indemnify and hold harmless ShowRunner and its personnel from any claim, fine, penalty, assessment, surcharge, suspension, rejection, remediation cost, loss and expense, including reasonable attorneys' fees, arising from any inaccurate, incomplete, misleading, unauthorized or out-of-date information submitted for brand or campaign vetting for your account, or from your failure to maintain the required public URLs. This indemnity is independent of and additional to the indemnities in the Terms of Service, and survives termination.
No approval guarantee
Brand vetting scores, campaign approval, use-case eligibility, number provisioning and assigned throughput are determined by the carriers, the registry and the aggregator. They are not determined by ShowRunner and are not within ShowRunner's control. ShowRunner does not guarantee that a brand will be vetted at any score, that a campaign will be approved, that a number will be provisioned or retained, that a registration will complete by any date, or that an approval will not later be revoked. Registration and vetting fees are non-refundable, including where a submission is rejected. Where registration is delayed, rejected or revoked, your fees continue to accrue and your only remedy is to correct and resubmit.
8.8. Carrier rules, filtering and fees
Your messages travel over networks ShowRunner does not own and cannot control. You must comply with all applicable requirements of the carriers, aggregators and registries in the delivery path, including the CTIA Messaging Principles and Best Practices (May 2023), each carrier's published code of conduct and program requirements, and the messaging policies of Twilio, Resend and any other provider listed on the Subprocessors page. Those requirements change without notice to you, and compliance with them is your obligation.
- Carriers filter, throttle, block, delay and reject messages at their discretion, based on content, links, volume, velocity, complaint rate, opt-out rate and reputation. Filtering decisions are frequently unexplained and are not appealable to ShowRunner.
- ShowRunner makes no representation or warranty about delivery, delivery speed, throughput, deliverability rate, inbox placement, latency, number reputation, or the continued availability of any number, sender identity or domain.
- Messages may be blocked or dropped without a delivery receipt. Delivery receipts are provided by carriers on a best-effort basis and may be inaccurate; do not represent them as proof of receipt by a Guest.
- Maintain healthy sending practices, including keeping complaint and opt-out rates within the thresholds ShowRunner or a carrier communicates to you, warming new numbers and domains gradually, and correcting content or list problems rather than rotating numbers around them.
- Do not attempt to evade filtering by the methods prohibited in the Acceptable Use Policy, including snowshoeing, number cycling, content obfuscation and unapproved link shorteners.
You are responsible for all carrier, aggregator and registry charges attributable to your account, including per-message carrier fees and surcharges, brand and campaign registration and vetting fees, number provisioning and monthly number charges, and any charge introduced or increased by a carrier or registry during your term. ShowRunner may pass through increases as they take effect.
ShowRunner may pass through to you any fine, fee, penalty, assessment, chargeback or remediation cost it incurs as a result of your messaging or your violation of law, carrier rules, registry rules, the Acceptable Use Policy or these Messaging Terms, together with its reasonable costs of investigation and response. Carrier violation fees can reach $10,000 per violation as assessed by the carrier. Passed-through amounts are due within 30 days of invoice, are non-refundable, and are not subject to the limitation of liability in the Terms of Service.
9.9. Email compliance
For every commercial email sent through the Messaging Services, you are the sender and the initiator within the meaning of the CAN-SPAM Act, 15 U.S.C. § 7701 and following, and its implementing rule at 16 C.F.R. Part 316. ShowRunner performs only routine conveyance and does not procure, originate, author or approve your email. This applies to email sent through Resend and to email sent through a connected Gmail account.
Operational requirements
- Include a valid physical postal address in every commercial email. A registered post office box obtained from the United States Postal Service, or a private mailbox registered with a commercial mail receiving agency under Postal Service rules, qualifies under 16 C.F.R. § 316.2. A shared address you are not entitled to use does not.
- Include a clear and conspicuous notice of the recipient's right to opt out, and a functioning opt-out mechanism, in every commercial email.
- Keep the opt-out mechanism operable for at least 30 days after the message is sent. A link that expires sooner is a violation even if the campaign has ended.
- Honor every opt-out within 10 business days, and do not condition it on a fee, on information beyond an email address and opt-out preferences, or on any step other than replying or visiting a single page.
- Support one-click unsubscribe under RFC 8058 for bulk mail, which the Service provides through the List-Unsubscribe and List-Unsubscribe-Post headers, and do not strip or override those headers.
- Use accurate, non-deceptive header information, including the from, to, reply-to and routing information and the originating domain and address, and do not use a false or misleading originating identity.
- Use a subject line that accurately reflects the message. Do not imply a personal relationship, an existing appointment, a reply in an existing thread, a medical result, an insurance or benefits determination, or a government communication when none exists.
- Identify the message as an advertisement where required, do not harvest addresses or use dictionary attacks, and do not send to an address on your suppression list.
- Do not sell, transfer or lease an email address after the recipient has opted out, other than to a party engaged solely to help you comply.
- Maintain authentication for every sending domain, including SPF, DKIM and a DMARC policy, and comply with the bulk-sender requirements of receiving mailbox providers.
The Service writes email unsubscribes to an organization-wide suppression list and applies it to subsequent sends within the Service. You remain responsible for opt-outs received by any other route, including replies to a connected Gmail account, verbal requests and requests made to your staff, and for recording them within one business day.
Truthfulness covenant
Separately from and in addition to the requirements above, you covenant that no email you send through the Messaging Services will contain a false or misleading subject line, a false or misleading from line, a misrepresented originating domain or transmission path, or a misleading statement about the sender, the offer, or the recipient's relationship with you.
This covenant is stated separately because state misrepresentation provisions survive federal preemption and carry private rights of action with per-message damages. Washington's Commercial Electronic Mail Act provides damages of $500 per message, and California Business and Professions Code section 17529.5 provides liquidated damages of $1,000 per email, in each case in addition to federal exposure. The federal civil penalty for a CAN-SPAM violation is up to $53,088 per email as adjusted, and each email is a separate violation.
10.10. Do-not-call and state law
Federal consent is a floor. State telemarketing statutes, do-not-call rules and mini-TCPA statutes apply independently, several are stricter than federal law, and most carry a private right of action. You must comply with all of them for every jurisdiction in which a recipient is located.
Scrubbing obligations
- Subscribe to the National Do Not Call Registry as required, and scrub every marketing list against it before each campaign, no more than 31 days before the send.
- Scrub against every applicable state do-not-call registry in the states where your recipients are located, and against any registry maintained for wireless numbers.
- Maintain a written internal do-not-call policy, make it available on demand, train every Authorized User and every third party sending for you, and honor internal requests within a reasonable time and no later than 10 business days.
- Retain internal do-not-call entries for at least five years and apply them across all campaigns, brands, numbers and channels you operate.
- Do not rely on the existing-business-relationship or inquiry exemptions for text marketing without confirming that the exemption applies in the recipient's state and that you can document the relationship and its date.
State-specific requirements
- Florida's Telephone Solicitation Act restricts the hours of telephonic sales calls, including texts, and requires prior express written consent for automated systems. It is enforced actively through private class actions.
- Oklahoma's Telephone Solicitation Act imposes consent, hour and identification requirements and provides a private right of action.
- Washington's Commercial Electronic Mail Act applies to email and to text messages sent to Washington residents and provides damages per message.
- Maryland's Stop the Spam Calls Act requires prior express written consent for telephone solicitations and restricts calling hours.
- Other states, including Connecticut, New Jersey, Michigan, Pennsylvania and Nevada, impose additional identification, disclosure, hour and registration requirements, and some require registration or bonding of telephone solicitors.
That list is illustrative and is not maintained as a current legal survey. You must determine which statutes apply to your campaigns and comply with the strictest applicable requirement. Where a state requires a registration, bond, filing or disclosure, obtaining it is your obligation, not ShowRunner's.
You must also comply with applicable state consumer health data laws when collecting and using information about a Guest's interest in a treatment, including the geofencing prohibition in the Acceptable Use Policy and the requirements of the Consumer Health Data Policy.
11.11. Prohibited messaging
The content and conduct restrictions in the Acceptable Use Policy apply in full to every message sent through the Messaging Services. Without limiting that document, you must not send content in the SHAFT categories (sex, hate, alcohol, firearms, tobacco including vaping), cannabis or CBD content, high-risk financial offers (payday and short-term high-interest loans, debt relief, credit repair, third-party auto, mortgage or student lending, cryptocurrency), gambling offers, third-party lead generation, or phishing, malware or otherwise deceptive content.
You must not send messages containing protected health information, clinical records, government identifiers, financial account numbers or biometric identifiers, and must not send unsubstantiated or deceptive health, efficacy, cure or outcome claims, claims that a treatment is FDA-approved when it is not, or testimonials implying typical results without substantiation.
You must not use the Messaging Services on behalf of any business other than your own, and must not resell, sublicense or provide access to them as an agency platform or service bureau.
12.12. Monitoring, audit and suspension
ShowRunner has no obligation to monitor your messaging and does not pre-screen content. ShowRunner may review sending patterns, complaint and opt-out rates, carrier error codes, campaign and Registration Page configuration, consent ledger entries and message content where reasonably necessary to operate the Service, to respond to a carrier, registry, regulator or complainant, or to investigate a suspected violation.
ShowRunner may, immediately and without prior notice, suspend, throttle, filter, quarantine or disable any message, campaign, sending number, sending domain, Authorized User or account on a good-faith belief that a violation of these Messaging Terms, the Acceptable Use Policy or applicable law has occurred, is occurring or is likely to occur, or that continued sending presents a risk to ShowRunner, a carrier, a registry, other Customers or Guests. ShowRunner may also act on the instruction of a carrier, aggregator, registry or regulator.
ShowRunner may require, as a condition of restoring or continuing service, that you produce consent records under section 4, provide the written explanation of list practices described in the Acceptable Use Policy, re-permission a list, delete specified contacts, revise message content or consent disclosures, re-register a campaign, or engage independent compliance counsel at your expense.
Suspension or termination under this section does not entitle you to a refund, service credit, extension of your term or damages of any kind, and does not relieve you of fees accrued or committed, including carrier and registry charges. ShowRunner is not liable for any loss arising from a suspension taken in good faith.
13.13. Indemnity, fees and liability
You will defend, indemnify and hold harmless ShowRunner and its members, officers, employees and contractors from any claim, demand, action, investigation, proceeding, fine, penalty, assessment, judgment, settlement, loss, cost and expense, including reasonable attorneys' fees and the cost of responding to a subpoena or regulatory inquiry, arising from or relating to:
- Any message sent through the Messaging Services from your account, including any claim under the Telephone Consumer Protection Act, the CAN-SPAM Act, a state mini-TCPA or telemarketing statute, a state commercial-email statute, or a state consumer-protection or health-privacy statute.
- Your failure to obtain, record, retain or produce valid consent, or to honor a revocation.
- Any inaccurate, incomplete or unauthorized information submitted for A2P 10DLC brand or campaign vetting for your account, and any resulting fine, rejection, suspension or remediation cost.
- Any fine, fee, penalty or surcharge assessed by a carrier, aggregator or registry in connection with your sending.
- Your health, efficacy, safety or outcome claims, and any other content you transmit.
- Your breach of these Messaging Terms or the Acceptable Use Policy.
Your obligations under this section, and your obligation to pay pass-through fines, fees and penalties under section 8 and under the Acceptable Use Policy, are excluded from and not subject to the limitation of liability and the liability cap in the Terms of Service. They survive termination or expiration of the Terms.
ShowRunner may participate in the defense of any indemnified matter with counsel of its choosing at its own expense, and you must not settle any matter in a way that imposes an obligation or admission on ShowRunner without its prior written consent. Notify ShowRunner at legal@showrunnercrm.com within five business days of receiving any claim, demand letter, regulatory inquiry or litigation relating to your messaging.
ShowRunner strongly recommends that you maintain insurance covering telemarketing, privacy and media liability, including coverage for statutory-damages claims, at limits appropriate to your sending volume. Many general liability policies exclude these claims.
14.14. Contact and changes
Compliance questions, consent-record production and abuse reports: abuse@showrunnercrm.com. Legal notices, claims and subpoenas: legal@showrunnercrm.com. Account and configuration questions: support@showrunnercrm.com.
Guests who wish to stop receiving messages should reply STOP to any text or use the unsubscribe link in any email. Guest privacy requests are handled under the Guest Privacy Notice and the Privacy Policy.
ShowRunner may update these Messaging Terms. For a material change that increases your obligations, ShowRunner will give at least 30 days' notice by email to your administrative contact and by posting an updated version. A change required by law, by a regulator, or by a carrier, aggregator or registry may take effect immediately, with notice as soon as practicable. Continued use after the effective date constitutes acceptance. Prior versions are available from legal@showrunnercrm.com.
Planning note: the waiver of the FCC revoke-all requirement expires on January 31, 2027. Ensure your systems apply an opt-out from one message category to all marketing messages before that date.
Related policies
- Terms of Service
The agreement between ShowRunner LLC and the businesses that subscribe to ShowRunner. Covers accounts and seats, ownership of Customer Data, messaging and consent obligations, the prohibition on protected health information, fees, warranties, liability limits, indemnities, and binding individual arbitration under Minnesota law.
- Privacy Policy
How ShowRunner LLC handles personal information for the businesses that use our CRM, the guests who register for their seminars, and visitors to our website — what we collect, who receives it, how long we keep it, and how to exercise your rights.
- Acceptable Use Policy
What Customers may and may not send, collect, claim and do with ShowRunner: prohibited content, list-sourcing rules, data restrictions, health-claim limits, geofencing limits, and how ShowRunner investigates and enforces.
- Data Processing Addendum
The terms governing how ShowRunner processes contact and guest data on a customer's behalf: instructions, security, subprocessors, breach notice, deletion, and assessment rights.
- Subprocessor List
The third-party providers ShowRunner uses to deliver the Service, what each one does, the personal data each receives, and where each processes it.
- Consumer Health Data Policy
The standalone notice required by Washington's My Health My Data Act: the categories of consumer health data ShowRunner processes, where it comes from, who receives it, and how to exercise your rights to confirm, access, withdraw consent, delete, and appeal.
- Guest Privacy Notice
A plain-language explanation for people who registered for a seminar dinner: what the form asked for, how it is used, how to stop text messages and email, who can see your information, and how to have it deleted.